Hearst Media Interview on "Keep it Simple and Make it Big"

Questions and Responses for Hearst Media CT

How would you describe your new book, Keep it Simple, Make it Big?

It’s an engaging read that empowers readers to take more control of their personal finances. It will enable them to and understand and deploy the financial products and strategies that will move them toward their goals and avoid the many that will set them back. 


What inspired you to write this book?

I teach eight-hour consumer focused financial planning classes and I initially wrote the bones of this book as the workshop materials and PowerPoint presentation for these classes.  I ultimately didn’t need it for that purpose, so I put more narrative in it, removed the graphics and turned it into an accessible book. More than one of m clients say it’s like me talking to them and that puts a smile on my face. 


In your book you ask readers to consider what money means to them, what does money mean to you?

That’s a great question.  It’s a combination of factors, of course, but it’s really freedom, independence which in turn allows me spend money in ways that impacts the people I love and the organizations that I feel make an impact.  I’ve always been a hard worker and I earned money from my early years mowing lawns and then working from high school on.  Because I had a savings cushion, I was always able to make my avocation my vocation and not worry about maximizing a paycheck.  This is my third and last career.  Each change I made less money initially but was also happier.  I really see money as a tool.  In my life it’s secured a lot of help and therapy for my special needs daughter and it now paying for a good education for my son.  This in turn provides them with independence and freedom. 


What are some of the biggest mistakes people make when it comes to managing their personal finances?

There are many and of course many things people do right.  Most of the mistakes stem from one of three categories.  First, lack of time perspective. By this I mean when we are young not understanding how even a little investing will pay off bit later and when we approach retirement underestimating how long we still have to go.  

The second is not understanding that real risk is usually not having the principal amount decline temporarily but not having it grow at a rate greater than inflation.  All risk is relative and for most instances of personal finance, what people see as safe is risky and what they see as risky is in fact far safer. 

Finally, I see money wasted on expensive and inappropriately applied financial products. For example, a twenty something with no dependents should in almost all cases fully fund a Roth IRA before purchasing any cash value life insurance.  

An overarching mistake I see people make is to not develop a system to use the money they’ve saved. It’s not easy to turn the investment into income and as a result, many people fail to use their retirement savings In this case, it either goes to nursing home or heirs. A detailed study of actual Americans that I cite in the book finds that most Americans die with more money than they had when they retired. I like to say, either you will spend your money on travel or your children will. 


What steps can people take to protect their investments? 

The first step is acceptance that there is no way to “protect” them fully.  Every investment has expected benefits and possible risks. Equity or stocks or owning the world’s great companies, for examples, has the expected benefits of growth in value and potentially dividend income.  The risks value stagnation, loss or even evaporation, as in the case of many storied corporations of the past such as Sears or Polaroid or Vanderbilt’s railroad.  On the other extreme, bank CDs protect principal and provide stable income for a period. These are the benefits.  The risk is that the income fluctuates widely from period to period and, over long stretches, may not be enough to keep up with inflation so the actual principal is declining.  The only solution to life’s risks, including investing, is to diversify and arrange a portfolio of investments and products that give you the greatest chance to get you where you want to go. CDs may be appropriate for a down payment for a house, but they stand for Certificate of Depreciation, Desperation and Despair for a long-term retirement investor.  Stocks, on the other hand, would be very inappropriate vehicle to fund an impending house down payment. 


When should an individual begin saving for retirement? 

Yesterday.  Since that is not possible, today.  I started working with 20 and 30-year-olds and I still love to work with 20 and 30-year-olds.   Retirement investments really do compound at amazing rates over time.  I say invest 10 percent of your pre-tax income and you’ll never be poor get it to 20 percent and you’ll always be wealthy.  If you do this starting with your first job in your 20s, you’ll be amazed at how much you’ll have in your 50s and 60s.  One strategy I like to employ for clients and my family where possible, is to start Roth IRAs for people’s children as soon as they start working inn high school.  My son, for example, is 16 and he worked last summer in Montana and did quite well. I made his save 20 percent of his own money and then I funded a Roth IRA for him with my money.  If history repeats, which it of course won’t exactly, that Roth will be quite large when he gets to retirement age.  

That said, if your early decades have come and gone, don’t fret.  I’ve seen people create retirement security who didn’t start until their sixth decade on this planet.  They just have to invest a lot more to get the job done. 


What mindset should people take when considering an investment opportunity? 

Cautious optimism, patience and understanding.  People of course need to read the prospectus or other offering material and understand where their actual money is going, what fees they will be paying to get it and keep it there and what restrictions it may have.  

Most investing is an optimistic activity, a belief that the future will be better than today, that they will be around to experience it and they want to own some of it.  That is equity or stock investing.  Every day, month, or year is not necessarily better so they must be patient.  

People should always ask, if it performs as expected, what will I get or what does it look like?   They should also ask, what can go wrong and what happens then?  Having Plan Bs are important.  I often compare investing to baseball; in that we expect different things from different positions.  We judge a right fielder under different standards than a starting pitcher. They have different jobs towards to a common goal.  It’s the same for your investments.  It’s important to understand what each investment’s job is and judge them accordingly.   


Michael Lynch CFP is a financial planner with the Barnum Financial Group in Shelton CT and the author of Keep It Simple, Make It Big: Money Management for a Meaningful Life, October 2020. He can be
reached at mlynch@barnumfg.com or 203-513-6032.

Securities, investment advisory and financial planning services offered through qualified registered representatives of MML Investors Services, LLC. Member SIPC. 6 Corporate Drive, Shelton, CT 06484, Tel: 203-513-6000. Any discussion of taxes is for general informational purposes only, does not purport to complete or cover every situation, and should not be construed as legal, tax or accounting advise. Clients should confer with their qualified legal, tax and accounting advisors as appropriate.

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Retirement Readiness Interview with Robert Powell

What methods are you using to determine the retirement readiness of your clients?

This is an aspect of financial planning that is a pretty simple math problem.  When clients are working, it’s the income that drives their lives.  Once they are retired, it’s their expenses.  Most people do not have a good understanding of what they actually spend, even people who are good with investing and money. Therefore, it’s critical to get a baseline on current spend and then work up or down off of that for required retirement income.  If retirement is optional, I don’t buy heavily into the needs versus wants notions but I do know that people have tremendous flexibility over reasonable time horizons.  Once we get the spend, then the math problem can be solved.  How much annuity income do they already have, and by this I mean an employer pension, yes, those still exists, and Social Security.  There will usually still be a gap. That is what I mean by expenses drive retirement life.  To fill that gap, it’s a simple math problem based on what the deployed withdrawal rate off a portfolio.  I use 4 percent as I still believe it’s conservative.  This tells us when a person or couple is financially independent.  As George Foreman once quipped, everyone can retire, the question is at what level of income. 


  1. What sort of training and education is needed for advisers to meet the needs of their retirement income clients?

I think they need basic math abilities, the ability to run a financial calculator and understand what it means, and an independent and inquisitive mind that allows them to develop sound beliefs on retirement income planning.  I said above that I use the 4 percent rule and see it as conservative.  I have theoretical and empirical reasons for this. More-insurance based advisors might buy into Moshe Milesvski’s and Wade Pfau’s more pessimistic views on withdrawal rates. I don’t, but I can’t say for sure they will prove wrong.  I just think they are highly unlikely.  

It’s not as complicated as speaking circuit gurus and purveyors of financial products and their intellectual retainees would have you believe. People have been retiring and living off assets for years and they’ve been living long for years.  Go into Morningstar and run hypos on Income funds, the old ones run by Vanguard, Franklin and American and see how people fared in other times of stress.  It’s very encouraging. 




What does the next decade hold in store for retirement-focused advisers? And how should they prepare for that?

I expect it will be a good decade as it’s a service many Americans find valuable.  I believe that, at our best, we are boutique craftspeople, and that’s why the robos and mega companies with standardization requirements and lots of VPs to pay will struggle to compete with us.  NYT columnist Tom Friedman once said success in this century requires the work ethic of an immigrant with the pride of a craftsperson who stamps her name on the product.  We stamp our name on our product.  That’s what required now and what will be required in the future.  It will not emerge from a computer algorithm or from a corporate training program.  John Henry one of my favorite Johnny Cash songs.  I’ll die with this hammer in my hand.  I think we beat the machines.


  1. What are advisers doing to make sure they have managed/mitigated many of the risks their clients will/may face in retirement. (I’ll likely reference RMA and SOA list.)


  2. What retirement-income strategies are you using in this low low interest rate environment? SWPS, buckets, asset-liability matching, or something else?

Same as higher interest rate environment.  People need three things.  Safety of principal, reliability of income and growth of income.  Unfortunately, these are in tension with each other.  Things that protect principal don’t provide reliable income and the income will generally not grow.  Things that provide reliable income, annuities, tend to not grow with inflation.  Vehicles that grow income at a rate greater than inflation, equities, do not protect principal and the income will not always be reliable.  Therefore, most people need a combination of these vehicles to get where they want to go. 

Get three to five-year expenses in the safety of principal bucket, and income reservoir like a water reservoir out west, to create income in a financial drought.  Use SS and perhaps a deferred annuity with an income rider for reliable income, and then a equity based total return strategy to grow asset and income over time.


  1. People are worried about health care costs in retirement, and Alzheimer’s (more so than COVID). What must advisers do given that?

In my experience, health care costs are overblown as an issue, provided a person makes it to Medicare and is eligible, which is the case for most people.  This can be budgeted for and at point of use there are very few expenses.  Low income people get it for free as they are dually eligible for Medicaid and state-based programs.   

The real issue is paying rent in the wrong kind of hotel.  That’s long-term custodial care.  It, too, is overblown in industry marketing, as most people don’t need it or use homes for short term rehab. But nevertheless it is a real issue and  the one true risk to middle-class wealth in America.  In the old days, we’d use LTC Insurance and it’d solve the problem. These old policies are going up in price but still often a great value.  Unfortunately, that market has fallen apart so now we look to more planning-based solutions like gifting assets, trusts, and really having a Plan B to act on when the need arises.  I call it the lifeboat drill.  Most clients have been on a cruise.  The first thing that happens is that people go to a lifeboat to see where they will go it something bad happens.  I think I stole this from Nick Murray who uses it in the investment context.  The idea is that there is a plan to act on should bad things happen.


  1. The wealthy are living longer. What does that mean for their retirement income plans?

Inflation is a larger risk the longer on lives.  They need more equity  exposure to combat it, not less. 


  1. To what degree should advisers be creating a retirement policy statement (similar to an IPS) for their clients, and what are the elements of that document?

    I think this is probably overkill, but then if it works for some advisors with some relationships I’m all for it.  I use written annual financial plan updates that are memos and that detail and asset and income plan.  I guess this is a sort of income policy statement. 



  2. Is there a need for planners to become behavioral coaches to their clients? What does that mean/entail/look like?

    I put this in the overkill pile as well.  I need my mechanic to fix my car, not read me poems, and my dentist to work on my teeth, not wash my car and provide a foot massage.  Yes money does interplay with the softer aspects of life.  But surveys show that it’s advisors, not clients, who think this is an important service, at least one I’ve seen that Kitces wrote up.  Also, studies show individuals actually do quite well in market declines.  I suspect but can’t prove that they are less prone than advisors to moving stuff at the wrong time. 



  3. People want to find purpose in retirement. What can advisers do in this regard with their clients?


    We help them understand what they can afford and how to get it tax efficiently and grow it.  Again, I think this issue is overblown.  My clients, and I have a lot, don’t ask me what they should do for fun and meaning.  They may ask for a travel tip now and again, but they have meaningful lives with family, friends, community and yes sometimes part time work and retirement is just an extension of that. 



  4. Online tools are changing the landscape for advisers and investors. What’s happening, what’s good, what’s bad, and what’s too early to tell?

Online tools provide information and lower the transaction costs to getting it.  It makes the market more competitive and that’s a good thing.  Per Nobel laureate Ronald Coase in world of zero transaction costs, there’d be no profits.  So it should drive down price to the consumer. Options are good.  Information is no longer scarce.  It’s wisdom that is and people seek out people for that.  


Michael Lynch CFP is a financial planner with the Barnum Financial Group in Shelton CT and the author of Keep It Simple, Make It Big: Money Management for a Meaningful Life, October 2020. He can be
reached at mlynch@barnumfg.com or 203-513-6032.

Securities, investment advisory and financial planning services offered through qualified registered representatives of MML Investors Services,LLC. Member SIPC. 6 Corporate Drive, Shelton, CT 06484, Tel: 203-513-6000. Any discussion of taxes is for general informational purposes only, does not purport to complete or cover every situation, and should not be construed as legal, tax or accounting advise. Clients should confer with their qualified legal, tax and accounting advisors as appropriate.

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Savage Nation Podcast on "Keep it Simple and Make It Big"

All opinions expressed by the Program Participants are solely their current opinions and do not reflect the opinions their respective parent companies or affiliates or the companies with which the Program Participants are affiliated. 

Investments or strategies mentioned in this program may not be suitable for you and you should make your own independent decision regarding them. This material does not take into account your particular investment objectives, financial situation or needs and is not intended as recommendations appropriate for you. You should strongly consider seeking advice from your own investment adviser.


“NAME, tell us a little about your personal life and some more about

your work and why you do what you do.” 


I’m 51 and I have my life segmented into three buckets, each of which is a blast in its own way. First, I work 50 hours a week with my clients making sure they can retire on their own terms, educated any kids that need educating, and make smart use of insurance so they will never be poor.  


Second, I am a father of a 16-year-old son and a 19-year-old daughter with special needs. I have half custody and when I have them we have fun, going to the gym, fishing, riding law tractors, bowling, playing pool, video games and hitting the hot tub.  Great thing about my daughter, is she won’t ever grow up so I don’t have to either. 


That brings me to my third bucket, which is my time with my fantastic, stay-at-home artist girlfriend.  We are constantly on adventures at home and out and about.  Covid kept us home but we took a boat out fishing 40 times.  Prior to COVID, we were on track to see a game in every major league baseball park with my parents over 3 years.  We just have a lot of fun. 

______________

We then get into these questions and others:

• What do people need to know about your work?

A little time with me pays off big later in life.  You’re always working on a plan, it’s either yours or someone elses. When it comes to your finances, it’s best to make it your plan.

• Why is it important?

Good finances builds resilience and flexibility.  Life will give us all our bad days, months and years.  Good financial planning will allow us too survive the bad times, such as COVID or the Great Recession, so we can thrive in the good times and roll the way we want to roll.

• When should they think about this and get started with it?

Never too soon.  First time someone earns a dollar, they should set a dime aside.  Get on the clock legitimately, even as a teenager, and fund a Roth IRA for tax free compounding.   Save 10 percent and you’ll never be poor.  Save 20 percent and you’ll always be wealthy. 


• Who should they talk too about this?


Your podcast.  If a person is attracted to this, they should do it themselves.  Get their own info and go hard.  If not, find a professional who, like the Skynyrd song Simple Man, you can love and understand.  I like to say, use your head but trust your gut. 


• How do they get started?


One step at a time.  Save a cash cushion and then invest systematically at as low as $25 a pop. 


• How do they incorporate this into their lives?


Bad habits are easy to develop and hard to live with. Good habits are hard to develop but easy to live with.  Good financial habits are like other good habits, health for example.  I go to the gym so I’m not a fat ass.  I made a vow never to be short, bald and fat.   Well I am 5’ 8”, bald, so I only have one variable to control—not getting fat.  So I go to the gym and after a while it’s a habit I enjoy.  Same for saving and investing.  Do it for the future you.  Start one deposit at a time. 


We close the show with your difference-making tip and how our

listeners can apply that tip. Give us your best stuff here!!!


“NAME, Savage Nation is ready for your difference-making tip, what do

you have for them?” ________________________________


Make finance a game.  Every dollar you pay in a utlity bill, buy a ulitity investment.  How soon before that investment pays your bills.  


My girl smokes so I do that with sin stocks. 


Another game for parents is coupons for college.  Shop at grocery store and use the electronic coupons.  The receipt tells you how much you save.  Put the savings in a college account or even a roth IRA.


For parents and grandparents, fund roth IRAs for kids and grandkids.  They have to earn the money to be eligible, but you can make the deposit.  I do this in my personal life and also with many of my clients.  It’s a great way to teach about investing and help the next generation out.  The saying give a person a fish and she has a fish. Teach people to fish and they eat fish for life.  This strategy both gives a fish and teaches to fish.  


Each of these has the habit in common—Inch by inch it’s a cinch, but by the yard it’s hard. 

“That is great stuff, I think that warrants a C’MON!”

“NAME, thank you for coming on, where can Savage Nation learn more

about you?” ____(website, social media)


go to simpleandbig.com to sign up for my newsletter, learn more about my book, and get in touch.  Go to amazon to buy the book.  




“Savage


Michael Lynch CFP is a financial planner with the Barnum Financial Group in Shelton CT and the author of Keep It Simple, Make It Big: Money Management for a Meaningful Life, October 2020. He can be
reached at mlynch@barnumfg.com or 203-513-6032.

Securities, investment advisory and financial planning services offered through qualified registered representatives of MML Investors Services,LLC. Member SIPC. 6 Corporate Drive, Shelton, CT 06484, Tel: 203-513-6000. Any discussion of taxes is for general informational purposes only, does not purport to complete or cover every situation, and should not be construed as legal, tax or accounting advise. Clients should confer with their qualified legal, tax and accounting advisors as appropriate.


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